Br the 13

Are you the 13%? 

Salmon swimming upstream is such a powerful metaphor of success.

There is power in the concept of going against the trend… 

Because I’ve never seen the masses become significantly successful… 

Sure, there are success stories all around us, yet often those examples are considered too average.

But the funny thing is, the majority will never pay the price or take the risk… because that’s never what the majority will do.  

In our world all too often the greatest examples of success are those who defied the odds and did what the majority was NOT willing to do.  

As I watch the real estate market… the masses will do this, so I will do the opposite.

I’ve always been like that, if it’s too trendy or too accepted by the majority, then that’s my sign that I’ll do the opposite.

A powerful example is using the example of those who enter the real estate industry.

It’s been said for years that real estate is one of the easiest professionals to enter and one of the harder ones to stay in… as 87% of agents are out of the business after 2 years.  

That means that 87% of the time, those people who get into real estate choose the path that did not lead to success.

That’s why I find it so entertaining talking to new agents who are committed to asking me the questions that 87% would ask…

They are committed to do what 87% of agents would do… 

For most the majority seems like the right answer… 

It has to be right… right?

Because everyone is doing it!

Yet, it’s not the 87% but the 13% that find lasting success.

People ask me what I look for in new agents getting into real estate who look to join our company… it’s the willingness to be the 13%

It’s a mindset that embraces doing what not everyone else is doing.

Think about it… how much are we all too influenced by the media of the masses? 

By the voice of the majority… 

By all those who step back when something is unknown… versus stepping forward in faith.

Imagine leaning into success… by being the 13% who see the success the other 87% only dreams of… 

Let’s all strive to be on the 13% 👊🔥